Besides pho, banh mi is the next thing you must try in Vietnam! And that was what we did when we came to Hoi An. But out of all the banh mi stalls, there are two spots that are most talked about in Hoi An: Banh Mi Phuong and Madam Khanh. Since everyone always talks about these two places, hubs and I decided to visit them to compare them. If you want to know which place has the better banh mi in Hoi An, keep reading to find out~! (@´ー`)ノ゙

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About Banh Mi Phuong and Madam Khanh

Whenever people talk about banh mi in Hoi An, the number one place that many recommend is Banh Mi Phuong. This place is famous because the late celebrity chef Anthony Bourdain praised it in his show.

The ordering and preparation counter at Banh Mi Phuong, Hoi An and the wrapper with a photo taken from Anthony Bourdain's show

He declared the banh mi from Banh Mi Phuong as “the best bread in the world”. If you know Anthony Bourdain, you would know to trust his taste buds as he always seeks out the best local food in a country. So, without a doubt, with this declaration, Banh Mi Phuong shot to fame, and it became one of the most highly recommended banh mi places in Hoi An. ( ´ ω ` )

Whenever someone mentions Banh Mi Phuong, there is always another person who will come out to say that Madam Khanh’s banh mi is better. So, of course, we have to try Madam Khanh as well to see how good it is in comparison! We planned to visit Madam Khanh for a late lunch on our day of arrival in Hoi An. And surprise, surprise! Our host from our hotel bought them for us to try when we were checking in! So sweet of him. (ᵔ◡ᵔ)

The exterior of Madam Khanh, Hoi An, and a photo of Madam Khanh hanging inside the dining area

And that was when we got our first taste of banh mi in Hoi An and from Madam Khanh. But to make it a fairer comparison, hubs and I decided to visit the spot to try to make the same order as what we would be ordering from Banh Mi Phuong.

Banh Mi Battle in Hoi An: Banh Mi Phuong vs Madam Khanh

The Crowd Situation

Based on Google reviews, people mentioned the long queue at Banh Mi Phuong. I mean, that was expected since it is a famous spot for banh mi. So, hubs and I didn’t want to “fight” the crowd and opted to do a takeaway instead. It was not tough to spot Banh Mi Phuong from a distance since it was the only one with a long queue and crowd outside. (´・ᴗ・ ` ) As expected, it was crowded inside the shop as well. Luckily, we opted for a takeaway; otherwise, there would have been quite a wait for the seats to be empty. So unless you can visit Banh Mi Phuong early in the morning, the place seems packed all hours after.

The long queue and crowd at Banh Mi Phuong and the emptier looking dining area at Madam Khanh in Hoi An

In comparison, Madam Khanh was quieter, but that does not mean it is unpopular! While waiting to cross the road, we saw several locals ordering takeaways at the shop before driving away on their motorcycles. Midway into our banh mi, a few groups came in for their meal. So, I think it would be safe to assume you can visit Madam Khanh any time since it is less crowded here.

The Variety of Banh Mi on the Menu

There are so many flavours on Banh Mi Phuong’s menu that it was tough to decide which one to order. Haha! Luckily, we did our homework before coming; otherwise, we would have been stuck there thinking about what to order. Many people recommended the Mixed and BBQ pork banh mi, with the former being the easier option since it includes all the ingredients in the banh mi.

The menus for Banh Mi Phuong and Madam Khanh

Unlike Banh Mi Phuong, there are only six variations at Madam Khanh, so it was easier to decide which one to have here. People on Google were mainly recommending its Mixed and Pork & Ham Banh Mi. Both spots offer vegetarian options, so if you prefer not to have meat, they have the option for you! (ᵔ◡ᵔ)

What We Ordered and the Ultimate Banh Mi Taste Test

Let’s start with Banh Mi Phuong. We ordered the Banh Mi Thit Nuong (Bread with BBQ Pork) for our taste test. Besides BBQ pork, there were many vegetables, such as morning glory, bell pepper, and mint leaves. The meat was quite tender, and the overall taste was quite good. People always said that what made Madam Khanh different was its chilli sauce, so I was surprised to find it in my banh mi from Banh Mi Phuong. If you don’t take spicy stuff, this is something to note while ordering your banh mi!

The Banh Mi Thit Nuong from Banh Mi Phuong, Hoi An, and what the ingredients looked like in the banh mi

To make a fairer comparison, we got the Pork and Ham banh mi at Madam Khanh, based on its ingredients. As it was supposed to be our lunch, we also ordered a Mixed banh mi. The former came with only pork and ham, while the mixed one came with all the ingredients. It is interesting to note that the ham they are referring to is not picnic ham. It was luncheon meat! ( ´ ω ` )

As compared to Banh Mi Phuong, the banh mi from Madam Khanh only has cucumber and mint leaves in it. I love the crunchiness and taste of the cucumber as it helped to balance all the other ingredients in the banh mi. Besides that, I also think the pate and chilli sauce made quite a difference to the overall taste and gave the banh mi a boost in flavour. And as such, I like the one from Madam Khanh. On the other hand, hubs preferred the one from Banh Mi Phuong, mainly because of the bell pepper they have in their banh mi.

A staff preparing our banh mi at Madam Khanh, Hoi An, and what the ingredients looked like in our Pork and Ham banh mi

Final Thoughts of Banh Mi in Hoi An

Unfortunately, it seems like we came to an inconclusive decision on which is the better banh mi in Hoi An between Banh Mi Phuong and Madam Khanh. I guess, ultimately, it is still up to your preference. It might be a better comparison if both places used the same ingredients. But sadly, it was not in this case.

When it comes down to deciding which banh mi spot to visit, I guess it boils down to how much you are willing to wait. If you want to avoid the crowd and have a more authentic experience, I recommend visiting Madam Khanh. But if you are all about visiting famous places in a country, you should definitely visit Banh Mi Phuong. So, all the best in your banh mi adventure in Hoi An~! ⸜( *ˊᵕˋ* )⸝

Information about Banh Mi Phuong and Madam Khanh


⏰ Opening Hours: 6.30 AM – 9 PM
☎️ Phone Number: +84 905 743 773
💲 Banh Mi Thit Nuong: 35,000 VND (~1.90 SGD)
📒 Menu | Facebook


⏰ Opening Hours: 6.30 AM – 7 PM
☎️ Phone Number: +84 777 476 177
💲 Pork and Ham Banh Mi: 25,000 VND (~1.30 SGD)
📒 Full Menu of Madam Khanh (as of 2023) – click on each thumbnail below to expand the image

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Useful Travel Resources

Pack your wanderlust, and let’s set sail! I have prepared the following travel resources that you might find helpful to fuel your next adventure. This section will be ever-growing, and if you think there is anything that you want me to add to this list, drop me a message to let me know! ⸜( *ˊᵕˋ* )⸝

BEST Cards to Use for Your Overseas Spending
Want to enjoy seamless spending overseas without the pesky fees? Check out my post on the best cards to bring overseas—the Trust Bank and YouTrip cards!

A Guide to Using Your Multicurrency Cards for Overseas Cash Withdrawal
Feeling stressed about using foreign ATMs? Let me help you navigate overseas ATMs with ease as I share my experience using my Trust Bank and YouTrip cards for overseas cash withdrawals—examples included!

Transform Your Travel with Lounge Access + Cards I Use to Get Free Visits!
Ready to ditch airport stress? Visit my post to discover the magic of lounge access and my go-to credit cards for complimentary lounge visits!

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Hoi An-Related Posts

Struggling to find a hotel for your Hoi An trip? We stayed at the Lion King Hotel right in the heart of Hoi An, and it was super cosy! If you gotta have your caffeine fix, check out my recommendations on the cafes to visit in Hoi An. For those who like their coffee a little different, don’t miss out on the amazing salt coffee here as well! Oh, and while you’re planning, check out these Hoi An posts I wrote! They’re packed with info to make your adventure epic. (๑˃ᴗ˂)ﻭ


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